How many of these goals appeal to you?
- Command premium pricing
- Shorten the sales cycle
- Generate referrals
- Increase repeat business
- Engage employees and reduce turnover
- Silence the competition
- Improve productivity
If one or all of them are important to you, it's time to think carefully about your brand strategy.
In this course, we break down the core elements of brand strategies that deliver all those benefits. After taking this course, you will see how a brand strategy impacts how you connect with customers, how you engage employees, and how you make core decisions about your business.
Douglas Spencer is president and chief brand strategist at Spencer Brenneman, LLC, which helps companies articulate who they are at their core, what they should sound and look like, and how best to bring it all to life. He is also the author of Do They Care? The one question all brands should ask themselves, continually, a book that shows business leaders how they can create meaningful connections with customers, employees, and others. Douglas is a frequent speaker on how strong brands improve business performance through strategic alignment, employee engagement, brand governance, verbal and visual identities and more.