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Mastering the 
Fundamentals of Branding

A breakdown of the core components that fuel strong brands

Take This Course Now!

How many of these goals appeal to you?

  • Command premium pricing
  • Shorten the sales cycle
  • Generate referrals
  • Increase repeat business
  • Engage employees and reduce turnover
  • Silence the competition
  • Improve productivity

If one or all of them are important to you, it's time to think carefully about your brand strategy.

In this course, we break down the core elements of brand strategies that deliver all those benefits. After taking this course, you will see how a brand strategy impacts how you connect with customers, how you engage employees, and how you make core decisions about your business.


Your Instructor


Douglas Spencer
Douglas Spencer

Douglas Spencer is president and chief brand strategist at Spencer Brenneman, LLC, which helps companies articulate who they are at their core, what they should sound and look like, and how best to bring it all to life. He is also the author of Do They Care? The one question all brands should ask themselves, continually, a book that shows business leaders how they can create meaningful connections with customers, employees, and others. Douglas is a frequent speaker on how strong brands improve business performance through strategic alignment, employee engagement, brand governance, verbal and visual identities and more.


Course Curriculum


  Introduction
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  What is a Brand?
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  How Do You Grow a Brand?
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  Conclusion
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Get started now!